PRIVACY POLICY

Introduction

Unitary Ltd respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit any website or online platform that we operate (each, a “website”), or otherwise provide us with personal data (for example by accessing our software via an API or otherwise) and tell you about your privacy rights and how the law protects you.

This privacy policy is provided in a layered format so you can click through to the specific areas set out below. Please also use the GLOSSARY to understand the meaning of some of the terms used in this privacy policy.

1. IMPORTANT Information AND WHO WE ARE

2. THE DATA WE COLLECT ABOUT YOU

3. HOW IS YOUR PERSONAL DATA COLLECTED?

4. HOW WE USE YOUR PERSONAL DATA

5. DISCLOSURES OF YOUR PERSONAL DATA

6. INTERNATIONAL TRANSFERS

7. DATA SECURITY

8. DATA RETENTION

9. Your LEGAL rights

10. GLOSSARY

1 IMPORTANT Information AND WHO WE ARE

1.1 Purpose of this privacy policy

1.1.1 This privacy policy aims to give you information on how Unitary Ltd collects and processes your personal data.

1.1.2 It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and is not intended to override them.

1.2 Controller

1.2.1 Unitary Ltd (a company incorporated and registered in England and Wales with company number 12044127) is the controller and responsible for your personal data (collectively referred to as the "Company”, "we", "us" or "our" in this privacy policy).

1.2.2 If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.

Email address: support@unitary.ai

Postal address: 18 Doughty Street, London WC1N 2PL

1.2.3 You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

1.3 Changes to our privacy policy and your duty to inform us of changes

1.3.1 We keep our privacy policy under regular review. This version was last updated on 08/07/2020.

1.3.2 It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

1.4 Third-party links

1.4.1 Our websites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our websites, we encourage you to read the privacy policy of every other website you visit.

2 THE DATA WE COLLECT ABOUT YOU

2.1 Personal data, or personal information, means any information relating to an identified or identifiable living individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

2.2 We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

2.2.1 Identity Data includes first name, maiden name, last name, username or similar identifier, title, date of birth, gender, marital status, photographs and video footage.

2.2.2 Contact Data includes billing address, delivery address, email address and telephone numbers.

2.2.3 Financial Data includes bank account and payment card details.

2.2.4 Transaction Data includes details about payments to and from you and other details of products or services you have purchased from us.

2.2.5 Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, language settings, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our websites and software.

2.2.6 Profile Data includes username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

2.2.7 Usage Data includes information about how you use our websites and software products.

2.2.8 Marketing and Communications Data includes preferences in receiving marketing from us and our third parties and your communication preferences.

2.3 We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

2.4 We do not collect any Special Categories of Personal Data about you. This includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data (where used for ID purposes).

2.5 We do not collect any information about criminal convictions and offences.

2.6 If you fail to provide personal data

2.6.1 Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with access to our software or websites). In that case, we may have to cancel your access to a website or any software that we provide to you but we will notify you if that is the case at the time.

3 HOW IS YOUR PERSONAL DATA COLLECTED?

3.1 We use different methods to collect data from and about you including through:

3.1.1 Direct interactions. You may give us your Identity Data, Contact Data, Financial Data, Profile Data and Marketing and Communications Data by corresponding with us by post, phone, email, filling in forms on our website, or otherwise.

3.1.2 Automated technologies or interactions. As you interact with our websites and other software platform we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. Please see our cookies policies set out on our websites for further details.

3.1.3 Third parties or publicly available sources. We may receive personal data about you from third parties as set out below:

3.1.3.1 Identity Data, Contact Data, Financial Data and Transaction Data from our providers of technical, payment and delivery services.

3.1.3.2 Technical Data from providers of our website analytics services.

3.1.3.3 Identity Data about you from our clients who provide us with data to be analysed by our websites and software products.

4 HOW WE USE YOUR PERSONAL DATA

4.1 We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

4.1.1 Where you have consented to our use of your personal data. You have the right to withdraw such consent at any time by contacting us using the contact details set out at paragraph 1.2.2.

4.1.2 Where we need to perform the contract we are about to enter into or have entered into with you.

4.1.3 Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

4.1.4 Where we need to comply with a legal or regulatory obligation.

4.2 Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us using the contact details set out at paragraph 1.2.2.

4.3 Purposes for which we will use your personal data

4.3.1 We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

4.3.2 Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us using the contact details set out at paragraph 1.2.2 if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity	Type of data	Lawful basis for processing including basis of legitimate interest
To provide you with access to our software products, including: (a) managing payments, fees and charges; and (b) collecting and recovering money owed to us.	(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
Processing personal data as part of the functionality of our software products and websites, including analysing personal data provided to us by our clients.	(a) Identity	(a) Necessary for our legitimate interests (for the performance of our contracts with our clients)
To manage our relationship with you, which may include: (a) notifying you about changes to our terms or privacy policy; and (b) asking you to leave a review or take a survey.	(a) Identity (b) Contact (c) Marketing and Communications (d) Profile	(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated; and to study how clients use our software products and websites.
To administer and protect our business as a developer of software (including troubleshooting, data analysis, testing, machine learning, system maintenance, support, reporting and hosting of data)	(a) Identity (b) Contact (c) Technical	(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To deliver relevant content or advertisements to you and measure or understand the effectiveness of the advertising we serve to you	(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical	Necessary for our legitimate interests (to study how clients use our software products and our websites, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, marketing, client relationships and experiences	(a) Technical (b) Usage	(a) Necessary for our legitimate interests (to define types of clients for our software products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you	(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications	(a) Necessary for our legitimate interests (to develop our products/services and grow our business) (b) You have provided your consent

4.4 Promotional offers from us

4.4.1 We may use your Identity Data, Contact Data, Technical Data, Usage Data, Profile Data and Marketing and Communications Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

4.4.2 You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

4.5 Third-party marketing

4.5.1 We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

4.6 Opting-out

4.6.1 You can ask us or third parties to stop sending you marketing messages at any time by contacting us using the contact details set out at paragraph 1.2.2 at any time.

4.7 Change of purpose

4.7.1 We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us using the contact details set out at paragraph 1.2.2.

4.7.2 If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

4.7.3 Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5 DISCLOSURES OF YOUR PERSONAL DATA

5.1 We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4.3.2 above.

5.1.1 External Third Parties as set out in the Glossary.

5.1.2 Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

5.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6 INTERNATIONAL TRANSFERS

6.1 Some of our External Third Parties are based or process data outside the European Economic Area (EEA) so the processing of your personal data will involve a transfer of data outside the EEA.

6.2 Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

6.2.1 We will only transfer your personal data to a country that has been deemed to provide an adequate level of protection for personal data by the European Commission.

6.2.2 Where we use a service provider, we may use specific contracts approved by the European Commission which give your personal data the same protection it has in Europe.

6.2.3 If we use a service provider based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

6.3 Please contact us using the contact details set out at paragraph 1.2.2 if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

7 DATA SECURITY

7.1 We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

7.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8 DATA RETENTION

8.1 How long will you use my personal data for?

8.1.1 We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you

8.1.2 To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

8.1.3 By law we have to keep basic information about our customers (including Contact Data, Identity Data, Financial Data and Transaction Data) for six years after they cease being customers for tax purposes.

8.1.4 In some circumstances you can ask us to delete your data: see paragraph  9.1.3 below for further information.

8.1.5 In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

9 Your LEGAL rights

9.1 Under certain circumstances, you have rights under data protection laws in relation to your personal data as set out below:

9.1.1 Request access to your personal data (commonly known as a "data subject access request"). This enables you to (i) receive a copy of the personal data we hold about you; (ii) understand how and why we are using the personal data; and (iii) check that we are lawfully processing it.

9.1.2 Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

9.1.3 Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

9.1.4 Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

9.1.5 Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

9.1.6 Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

9.1.7 Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

9.2 If you wish to exercise any of the rights set out above, please contact us using the contact details set out at paragraph 1.2.2.

9.3 No fee usually required

9.3.1 You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

9.4 What we may need from you

9.4.1 We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

9.5 Time limit to respond

9.5.1 We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10 GLOSSARY

10.1 Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

10.2 External Third Parties means:

10.2.1 Service providers (including Google and Amazon Web Services) acting as data processors who provide us with cloud computing, analytics, payment, project management, marketing, and hosting services.

10.2.2 Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

10.2.3 HM Revenue & Customs and other authorities who require reporting of processing activities in certain circumstances.

10.3 Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us using the contact details set out at paragraph 1.2.2.

10.4 Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.