We build context-aware AI to detect harmful content and keep brands and platforms safe

Advancements in AI, specifically multimodal algorithms present a new avenue for content moderation teams and brand safety experts. These powerful algorithms process the different modalities of each piece of content, which means they can understand context, accurately and at scale.

What do generative artificial intelligence tools mean for brand safety and content moderation? How does the mass production of credible sounding content affect brands and platforms? We sat down down with ChatGPT to hear its thoughts.

Unitary is a remote-first company, which from day one has been committed to creating a global and distributed team, akin to a web of individuals spread across the globe.

Do you recognise what’s depicted in these images? Which would you say would not be suitable for underage audiences? Find out what they are below!

The situation with algospeak is complex: a given word can have multiple meanings and can be used in a variety of contexts.

An interview with Charlotte Bax, the founder and CEO of Captur, a London based start-up that provides solutions for capturing and analysing images. By leveraging computer vision technology, Captur automates decision making based on the content of the image. For example, automating parking checks for micro-mobility companies such as Tier globally. Unfortunately, whenever there is a portal for people to upload content, there is also a need for moderation. Unitary interviewed Charlotte to explore how both computer vision and online safety challenges can show up in unexpected places.

A conversation with a brand safety specialist. With over 20 years of experience in the adtech world, Tim Finn is now Head of Partnerships at Unitary. He shares with us his knowledge of contextual advertising and online brand safety. Our conversation explores the evolution of internet advertising from a text- and image-based open web to a rapidly changing video world, and what this means for brand safety.

An Interview with a former TikTok policy manager by Ippolita Magrone on 17th August 2022