Blog

AI, Creativity and Exploring Foundation Models

We’ve all heard about the power and value of algorithms, but what is it exactly that makes multimodal algorithms so special?

Who is better at detecting inappropriate content – computers or humans? To answer this question we compare AI and humans on different levels, including scale, personal risk, cost, bias and context.

Advancements in AI, specifically multimodal algorithms present a new avenue for content moderation teams and brand safety experts. These powerful algorithms process the different modalities of each piece of content, which means they can understand context, accurately and at scale.

What do generative artificial intelligence tools mean for brand safety and content moderation? How does the mass production of credible sounding content affect brands and platforms? We sat down down with ChatGPT to hear its thoughts.

Unitary is a remote-first company, which from day one has been committed to creating a global and distributed team, akin to a web of individuals spread across the globe.

Do you recognise what’s depicted in these images? Which would you say would not be suitable for underage audiences? Find out what they are below!

The situation with algospeak is complex: a given word can have multiple meanings and can be used in a variety of contexts.

An interview with Charlotte Bax, the founder and CEO of Captur, a London based start-up that provides solutions for capturing and analysing images. By leveraging computer vision technology, Captur automates decision making based on the content of the image. For example, automating parking checks for micro-mobility companies such as Tier globally. Unfortunately, whenever there is a portal for people to upload content, there is also a need for moderation. Unitary interviewed Charlotte to explore how both computer vision and online safety challenges can show up in unexpected places.

A conversation with a brand safety specialist. With over 20 years of experience in the adtech world, Tim Finn is now Head of Partnerships at Unitary. He shares with us his knowledge of contextual advertising and online brand safety. Our conversation explores the evolution of internet advertising from a text- and image-based open web to a rapidly changing video world, and what this means for brand safety.

An Interview with a former TikTok policy manager by Ippolita Magrone on 17th August 2022

Since the advent of wireless technology, the speed and scope of our communication has changed drastically, now with numerous environments from which we can send and receive messages, and upload information.

What happens if you put philosophers and computer scientists in the same room for two and a half days?

This June, the U.S. Chamber AI Commission hosted a field hearing in London (UK), to discuss global competitiveness, inclusion and innovation in relation to AI. To explore these topics, numerous key leaders in public policy, AI and innovation were invited, including Sasha Haco , CEO of Unitary.

The issue of online toxicity is one of the most challenging problems on the internet today. We know it can amplify discord and discrimination, from racism and anti-semitism, to misogyny and homophobia. In some cases, toxic comments online can result in real life violence [1,2].

The internet is both one of the greatest assets and most destructive innovations of the modern age. It has enabled us to socialise, work, shop, workout, even have doctor’s appointments, all from the comfort of our own home. Yet it has also become a platform for publicising some of the most haunting acts committed by humanity. Last month, TikTok struggled to take down a video of a live-streamed suicide, and this is just one in a string of traumatic events that have been witnessed on tech platforms in the last year. Currently, human content moderators who are employed to review reported material suffer PTSD as a result of their work.