ABOUT US

We make automation simple, reliable, and risk-free.

So teams can spend less on manual work and more time creating meaningful outcomes for the people they serve.

Delivering measurable impact with Virtual Agents

AI promises to make work faster, smarter, and cheaper. But for most companies, it hasn’t delivered. Long deployments, overwhelming vendor choices, and a rising number of failed AI projects make it difficult to capture real value.

That’s why we built Virtual Agents: the simplest, lowest-risk way to automate repetitive manual work. Virtual Agents mimic human workflows directly in the tools your team already uses—no complex integrations or system overhauls required. Unlike traditional RPA, which can break when websites or applications change, Virtual Agents adapt seamlessly, delivering robust automation that scales reliably.

We began by helping brands like Trustpilot, Substack, and Depop tackle content moderation. Now, we’re bringing that same automation power to insurance and beyond, helping businesses work smarter, faster, and more reliably, while delivering better outcomes for the people they serve.

Our founders

Sacha Haco
Co-founder & CEO
Sasha is a former theoretical physicist who tackled some of the universe’s most complex problems. During her PhD at the University of Cambridge, she worked with Stephen Hawking on the black hole information paradox and later became a visiting fellow at Harvard. Her research on black hole entropy was featured in the Netflix documentary The Edge of All We Know.
In 2019, driven by a passion for solving hard problems in the real world, Sasha joined Entrepreneur First. There, she met her co-founder James Thewlis, and together they founded Unitary.
James Thewlis
Co-founder & Chief Scientist
James brings deep expertise in AI and autonomous systems. He earned a Master of Engineering in Computer Science at Imperial College London and completed a DPhil at the University of Oxford, focusing on AI for visual recognition.
Before founding Unitary, James worked with Facebook AI Research, developing cutting-edge machine learning solutions. He joined Entrepreneur First in 2019, where he met Sasha and together they launched Unitary to bring advanced AI capabilities to real-world applications.

Our investors

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productivity, and power safe, sustainable growth.
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