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Unitary raises $15M Series A to keep digital communities safe by classifying the internet’s information

Unitary has secured $15M in Series A funding to enhance its AI video classification technology for safer online spaces. This funding, led by Creandum and joined by Paladin Capital Group and Plural, will help expand our team, advance R&D, and foster partnerships with major platforms. The goal is to address the increasing volumes of online content with AI, ensuring a safer digital experience and adherence to upcoming regulations like the UK's Online Safety Bill and the EU's Digital Services Act.


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We are delighted to announce that we have raised $15 million in Series A funding, led by Creandum with participation from Paladin Capital Group and Plural. The investment comes as we launch across multiple languages, double the size of our team, and triple the number of daily videos we classify.

Our company was founded to build AI products that could help businesses keep their digital environments safe. Since 2019, we’ve been developing AI technology that understands video the same way that humans can. By simultaneously analysing multiple signals, our machine learning technology is capable of understanding the content of videos and images, as well as the context in which they appear. We believe that this capability will be crucial as platforms adapt to new regulations like the UK’s Online Safety Bill, and the EU’s Digital Services Act, which will require more proactive moderation and action against illegal content, including child sexual abuse material.

Our CEO, Sasha Haco, says "Our vision is for ethical, empathetic AI to enhance how visual content is experienced online. We’ve always focused on how we might be able to use AI to ensure a safer online experience, and keep up with the pace of internet content. This funding enables us to stay at the forefront of video understanding research and fulfil our mission of making the internet better."

Driven by complex video content that makes up 80% of internet traffic, the amount of information online is set to increase by a factor of ten between 2020 and 2025. Because the scale of this challenge is beyond human reviewers alone, we have developed a machine learning solution to help platforms navigate nuance by analysing combinations of visual, aural, and textual content. To accelerate these efforts, we will use this investment to bolster our research and development programmes, scale the team, and forge deep partnerships with the world’s leading social platforms and brand safety organisations.

AI is a powerful tool, and in many ways a double-edged sword. In this new online world, dominated by daily technological breakthroughs and bad actors who are always one step ahead, we need AI to manage AI. We firmly believe that, when used responsibly, AI can yield truly impactful results, and we hold deep appreciation for our investors and partners who share Unitary’s mission.

Please get in touch if you're interested in partnering with Unitary.