Unitary is proud to welcome global advertising leaders, Carolyn Everson and Meg Haley, to their team. They will support Unitary in expanding commercial partnerships and driving revenue opportunities.
Unitary, a startup specializing in visual understanding AI, develops market-leading context-aware AI products to detect harmful video content and ensure the safety of brands and platforms. Their AI combines the strengths of human moderation (accurate video classification) with the benefits of automated detection (speed and scalability). Video makes up 80% of online traffic, easily outpacing human capacity for review. Unitary’s solution focuses on classifying video content with human-level accuracy and consistency, reducing the burden on human moderators.
Carolyn Everson, former executive at Meta, joins Unitary as a new board member to support commercial partnerships. Meg Haley assumes the role of Commercial Advisor, also providing support to Unitary in the brand safety space and driving revenue opportunities.
Economically speaking, 2022 proved to be a tumultuous year, with startups worldwide facing significant challenges. However, Unitary's cutting-edge AI technology and socially responsible mission have enabled them to secure funding despite the state of the economy.
The addition of influential board leader Carolyn Everson undoubtedly strengthens Unitary's ability to navigate these turbulent times. With her leadership experience in leading companies (including Microsoft, Meta, and Instacart) and her involvement on brand-leading boards (Coca-Cola and Walt Disney), Carolyn brings invaluable insights to Unitary’s breakthrough in the market.
Carolyn's socially responsible approach, demonstrated through her involvement in non-profit initiatives, strongly aligns with Unitary's core values as a company.
Meg Haley's extensive experience with platforms will be instrumental in elevating Unitary's role in the brand safety space. She brings a wealth of knowledge from her previous roles at Coca-Cola and Twitter, where she dealt directly with brand safety challenges.
Importantly, both Carolyn and Meg share a deep interest in AI and an appetite for change. They understand the significance of Unitary's product for the brand safety challenge and its vision for a safer internet.
Carolyn and Meg will be joining an already exceptional team of highly skilled engineers and commercial executives. As a remote-first company from day one, Unitary is committed to attracting top talent and recognises that people committed to the vision of a safer internet are all over the globe. Since September 2022, they have more than doubled in size, and should increase by another 50% in the next six months.
Additionally, they have recently expanded and solidified their research function to stay at the forefront of the industry and avoid product stagnation. Their research revolves around general contextual video understanding models and nurturing their open-source offerings.
The tech safety market is complex and multi-layered, with each online community and digital space presenting unique challenges.
Recognizing the need for automated video classification tools, Unitary leveraged its video understanding capabilities and introduced a GARM Plug & Play solution. This allows platforms to seamlessly integrate industry standards laid out by the Global Alliance for Responsible Media (GARM). With this classifier, platforms and apps are empowered with information about all text, image, and video content featured on their sites, giving confidence back to advertisers and users.
Unitary has formed partnerships with social media companies like Heyday, enabling them to translate detailed and unique content policies into nuanced and consistent moderation decisions. All of Unitary's solutions are multimodal and adaptive, enabling them to classify content according to comprehensive and nuanced policies by understanding all elements of a video and its meaning.
Looking ahead, Unitary aims to expand partnership opportunities, grow its team, and further enhance its unique video understanding capabilities. Unitary will be present at the Cannes Lions Creativity Festival 2023, participating in discussions on brand safety and AI. They are eager to deepen their industry relations even further.
If you are also attending Cannes and would like to connect, contact Unitary at email@example.com or fill out the form below.